Abhiruchi, ETVs all new food channel (in your own mother tongue) is on the floor to take you on a culinary dream tour. From yummilicious breakfast recipes to wake up to, to exotic continental dishes to surprising street food corners, Abhiruchi covers it all.
Like the New Year’s festive Shadruchulu (six tastes), this 24 hour channel blends trends and introduces you to traditional palates like Prasadam recipes to finger licking good sweet course. In all, Abhiruchi succuessfully answers the age-old debate of eat to live or live to eat as ‘LOVE TO EAT. Period.’