TV Mar is the brand name for three television stations operating in western Mexico, owned and operated by CPS Media. The TV Mar stations were awarded in the IFT-6 television station auction of 2017. Corporación Periodística Sudcaliforniana, S.A. de C.V. paid 5.179 million and 5.019 million pesos, respectively, for the stations in La Paz and Los Cabos, Baja California Sur. However, a bidding war arose for the third station CPS would obtain, at Puerto Vallarta, with CPS's winning bid of 20.179 million pesos coming in the 21st subsequent round of the auction.