Three (stylized as + HR = E) is a nationwide television channel in New Zealand. Launched on November 26, 1989 as TV3, it was the first private television channel in New Zealand. The channel currently broadcasts in the country (with regional ads directed to four markets) in a digital form not encoded by the state of Cordia on terrestrial and satellite. Vodafone also runs a channel for its cable television subscribers in Wellington and Christchurch. Previously, it was broadcast in the country on analog TV, until it was turned off on December 1, 2013.