August 30, 2007 along with South India's first devotional channel Bhakti TV by Rachana Television Private Limited (RTPL). It is described as South India's first devotional channel. NTV stands for Next Generation TV. A fleet of twelve DSNG vans, said to be the country’s first regional channel to have such a fleet, have been kept stationed for news gathering. NTV Chairman Tummala Narendra Choudary promises that their content and the way of treatment will be different from other channels. RTPL also owns India's first women's channel Vanitha TV