9XM is an Indian pay television music channel based in Mumbai. The channel is owned by 9X Media, an Indian television business. 9XM's programming is focused on Hindi-language music videos. Bollywood Music at its best, that’s what 9XM is all about. We play it all, without any specific genre, 9XM is known for pure music pleasure. We play what India wants to listen. 9XM is your music channel, which offers unadulterated Bollywood music. If you like the latkas and jhatkas of item girls, the sizzling moves of Bollywood queen bees and the dolle sholle of our actor-brigade, 9XM is the destination. It is where your search ends for a perfect masaledaar music channel with loads of masti and laughter.