STV is a television channel serving the majority of Scotland. It operates the two ITV licensees in northern and central Scotland, formerly known as Grampian Television and Scottish Television (now legally STV Central). The brand was adopted on Tuesday 30 May 2006 replacing both franchises' identities. In 2013, STV won licences to launch local TV channels in Glasgow and Edinburgh. STV Glasgow launched on 2 June 2014, with STV Edinburgh following on 12 January 2015. From 24 April 2017, the city channels were rebranded as "STV2" and are now operated in combination with new franchises centred on Aberdeen, Dundee and Ayr.